What I Do:
Strategic communication is all about the art of having our way. When executing a plan there are an array of sensitive interests to consider and blind spots ahead. A strategic communication framework is the best way to plan for the worst but strive for the best. After all, there’s no better feeling than when a plan comes together.
My strategic communication plans have been critical in delivering millions of dollars of new capital for clients. We can do the same together.
It’s always better to be able better to solve a problem on our own terms. Sometimes, we’re solving problems both good and bad. When getting the lay of the land, it isn’t good enough to put together a SWOT and just move forward. One needs to turn their weaknesses into strengths and threats into opportunities.
I have over 10 years of high-stakes issues management experience, protecting the reputation of my clients, and growing their goodwill in the community.
Our best laid plans will be laid to waste if we don’t have the public firmly on our side. It isn’t good enough to look at the public as a singular hive mind for us to woo. We must identify support among critical circles of influence with plans to mitigate response from those who may not be onside with our campaign.
We can work together in developing a plan to rally support for your goals.
It isn’t good enough to “get on Facebook” anymore. Your friend’s teenager can do that for you. Today, it’s critical to have a robust content marketing strategy to grow your brand and tell your story.
Tell your story with the right content marketing plan with everything from beautiful video to micro-branding.
Targeted Digital Campaigns
A big reason why digital media has been such a disruptive force is because it allows us to execute comprehensive, targeted campaigns in ways Don Draper could not even have imagined. You can literally run thousands of campaigns targeting 10 thousand consumer subsets with ease.
Sound complex? We can develop a comprehensive targeted marketing campaign together without breaking a sweat.
Chances are, you’re not going to find a high-level communication strategist who also moonlights as a WordPress Ninja. I develop professional websites including the one you’re looking at right now. Having a skilled web-developer on your team will give you flexibility, scalability and a leg up on the competition.
I’ve been developing and coding web content since Al Gore invented the internet.Let’s talk.
I develop campaigns that optimize your sales cycle from developing effective CRM strategies through renewing satisfied customers.
Sometimes you need a pair of eyes away from your spreadsheets to identify hidden sales opportunities. I have a proven track record of discovering millions of dollars in new business in the most unexpected places.
When you keep staring at the bottom of the list, your daily prospecting can be discouraging. I develop automated lead-generation systems that offer a fresh call sheet every day so you can focus on closing the deal.